To get into the 2007 NBA All Star Spirit, EVB created exciting exclusive content for adidas, highlighting some of their best players. The centerpiece is the adidas 5ive-on-5ive game series. We turned a rooftop in Vegas into a pick-up court and let 20 adidas ballers play. It wasn’t about the hype, it was all about the love of the game. The action spanned two games, a couple of highlight videos, and some great behind-the-scenes footage, all of which can be seen at either adidasbasketball.com or the adidas YouTube channel, youtube.com/ittakes5ive.
In addition, EVB created a series of videos combining motion graphics and footage of players and product. The highlight is a 60-second broadcast piece entitled “Anthem” that’s all about the importance of team. There were 7 videos in all, which will be played on jumbo LCD screens through All Star weekend in Vegas and online.